Legal Counsel for the digital Age
Legal Counsel for the digital Age
The Industry Has Evolved.
Isn't It Time Your Representation Did Too?
AltView Law Group is a full service business and entertainment firm. We represent entrepreneurs and creatives in all aspects of new media, music, technology, business and entertainment. Recognizing that our clients operate in a constantly changing marketplace, we keep costs low, while offering a unique, one-stop shop approach to legal counsel.
Join us and embrace the alternative view.
Practice Areas
Practice Areas
For over twenty years we have represented a diverse range of clients in the music industry, the creator economy, and film and television. Our significant experience gives us an edge in knowing the best terms attainable, and our industry relationships put us in position to achieve those terms for our clients. Whether you are new to the industry, or well-established talent, we pride ourselves on being available and accessible to you, and being driven to achieve the best results for your career.
Film and Television Counsel
Our traditional media clients include writers, directors and producers of film and television, both with the traditional studios and networks, as well as with the various streaming platforms. Among the many companies we’ve worked with or negotiated deals with are ABC, NBC, Netflix, Amazon, Disney+, The CW, Comedy Central, and NatGeo
Creator Economy Counsel
Our creator economy clients include influencers, actors, models and celebrities (including now professional and amateur athletes exploiting their NIL rights), social media management companies, and digital marketing agencies representing brands. Among the many companies we’ve worked with or negotiated deals with are Facebook, YouTube, DAZN, iHeart Radio, Dear Media, CVS Health, Juicy Couture, Beckett’s, AudioBoom, Studio71, Jellysmack, and AwesomenessTV.
Music Industry Counsel
Our music industry clients include major label and independent recording artists, songwriters and composers, record producers and mixers, record labels, music publishers, and more. We routinely negotiate on behalf of our clients in their deals with such industry-leading companies as Universal Music Group, Warner Music Group, Kobalt Music Group, Warner Chappell Music, Apple, Disney Music Group, Moonbug Entertainment, Nettwerk Music Group, Monster Beverage, Nike, and Marvel Brands.
Business Representation
We serve as “outside general” counsel to entertainment companies of all types, including record labels, music and influencer management companies, film and video game production companies, merchandise companies, and digital marketing agencies for brands. In this role, we provide on-going support with drafting and negotiating agreements with third parties, managing your IP portfolio, overseeing board meetings and keeping meeting minutes, maintaining your corporate status and handling corporate filings, and advising on California labor and HR-related concerns that arise. Whether you call us when you need us, or you have us on retainer, we save our business clients the significant expense that comes with having a full time, in-house legal department.
Production Counsel
We provide development and production legal services to producers of union and non-union feature films, television commercials, music videos, and digital media productions, including serial microdramas. During the pre-production and production phase, we assist with navigating union compliance issues, and negotiating and drafting financing agreements, talent agreements, and all other physical production related agreements. During post-production phase, we assist with chain-of-title and film delivery, securing errors and omissions insurance, and negotiating and executing distribution agreements. For smaller budget productions, we also offer a production legal document template suite that includes all the agreements a producer will need to handle production legal on their own.
IP Protection & Licensing
We conduct trademark availability searches, register trademarks and copyrights for clients, manage existing IP portfolios by filing all necessary maintenance documents, assist our clients in licensing or otherwise exploiting their IP, and help our clients police their IP portfolio and NIL rights via cease-and-desist notices, DMCA takedown requests, and litigation if needed. Our significant experience and knowledge of the ever-changing digital media landscape, particularly with the rapid growth of AI, also gives our clients an edge when it comes to protecting and exploiting their IP and NIL rights.
Civil Litigation
We provide cost-effective, high-quality trial counsel to plaintiffs and defendants in all types of entertainment-industry related civil litigation matters in state and federal court, including IP (copyright, trademark, NIL and trade secret) infringement claims, breach of contract disputes, and claims involving workplace harassment or other violations of California labor law. We are well-versed in high profile disputes that garner media attention, and have the trial experience necessary to take disputes all the way through trial. However, our experience negotiating transactions also gives us a unique ability to pragmatically resolving disputes before trial where possible.
Our Team
Our Team
We are a team of innovative attorneys, experienced in all aspects of entertainment, business, music and technology law.
JOHN BEGAKIS
John@altviewlawgroup.com
John graduated from the Pennsylvania State University in 2008 with a B.A. in Political Science, and thereafter earned his J.D. from Southwestern Law School in 2011. From the beginning, John's practice has focused on representing entertainment professionals of all types, from writers and producers to social media influencers and digital content creators. Today, John also represents small and mid-sized entertainment companies on matters ranging from corporate formation and financing, to IP registration and enforcement, to California labor law.
John has a passion for entrepreneurship. In 2014, he co-founded a real estate technology start-up called abohd, LLC, and served as Chief Executive Officer. This passion, and on-the-ground experience, helps him provide the best, most cost effective counsel for young, burgeoning companies. John also teaches Influencer Law and Fashion Law at his alma mater.
JAY-JAY LORD, ESQ.
Partner, AltView Law Group, LLP
Jethro "Jay-Jay" Lord is a Los Angeles-based entertainment attorney representing a diverse roster of talent, brands, and media companies. His practice focuses on advising and counseling clients at every stage of their business and professional careers in transactional matters pertaining to the music industry and brand and consumer product licensing. In addition to customary music recording and production agreements, Jay-Jay’s work includes drafting and negotiating catalog purchase agreements, featured artist agreements, endorsement, sponsorship and brand ambassador agreements, vendor services agreements, concert residency agreements, and festival performance agreements.
Before entering the practice of law in 2006, he spent seven years in the artist development, sales, and marketing departments for such prominent music companies as A&M Records, MCA Records, and Fanscape, as well as the licensing department at ASCAP. That front-line industry foundation has proven invaluable in his legal practice, enabling him to craft creative, real-world solutions for the complex challenges his clients face.
VERONICA HARTLING
Veronica@altviewlawgroup.com
Veronica earned her B.S. in Business, with a minor in Music Industry, from the University of Southern California. She subsequently obtained her M.A. in Communication Management at USC while working as a music clearance specialist at a large firm in Los Angeles. She completed her J.D. through Southwestern Law School’s accelerated two-year SCALE program, where she pursued an entertainment and media concentration, and was a student editor for the Journal of International Media and Entertainment Law.
From the outset, Veronica’s career has been dedicated to intellectual property and entertainment. She remains committed to supporting creatives and businesses as they navigate the evolving digital and entertainment landscapes. Her experience includes drafting agreements, conducting legal research, and advising on copyright, trademark and licensing matters. With a strong foundation in business and law, she brings a strategic approach to problem-solving, and a keen understanding of industry trends.